Business Valuation Calculator — Free, from Instilus

Annual revenue ($) Cost of goods sold / direct costs ($) Operating expenses, excl. owner pay ($)

Rent, staff wages, marketing, software — everything except owner pay.

Your reported pay/compensation ($) Fair-market replacement salary for your role ($) — optional

What it would realistically cost to hire someone to do your job full-time. Leave it blank if you are not sure: we then assume no add-back, which is the cautious answer, and you can add it afterwards.

Fill in the first four fields — the fifth is optional — and click "Calculate my valuation range". Your result appears here, computed entirely in your browser. Nothing is sent to Instilus except an anonymous "completed" event with no dollar figures attached.

This gives a real, formula-driven Normalised EBITDA and an indicative range across typical small-business multiples (2x–4x) — not a professional valuation, and not a substitute for one. It does not account for add-backs beyond owner compensation, debt, or cash; the full toolkit's Business Inputs & EBITDA sheet handles every add-back category, plus a full Readiness Assessment and Adviser Prep Summary.

A free tool from Instilus.

Free calculator by Instilus — it runs in this page and never sends the figures you type.