{"name":"Instilus Shopify Store Benchmarks","description":"First-party measurements of 199 real Shopify storefronts.","method":"Each storefront was read the way a shopper sees it — public pages only, no login, nothing installed, and no customer or order data touched. Every figure carries the number of stores it was computed from. No store is named.","storesMeasured":199,"measuredAt":"2026-10-07T21:46:02.838Z","source":"https://www.instilus.com/shopify-store-benchmarks","licence":"CC BY 4.0","attribution":"Instilus Shopify Store Benchmarks (199 stores) — https://www.instilus.com/shopify-store-benchmarks","benchmarks":{"homepage":{"n":199,"medianMs":523,"medianKb":682,"slowestMs":5126,"heaviestKb":8025,"overOneMegPct":26,"medianThirdPartyScripts":5,"mostThirdPartyScripts":29},"trust":{"n":199,"noRefundPolicyPct":13,"noShippingPolicyPct":19},"headings":{"n":199,"noH1Pct":20,"oneH1Pct":52,"manyH1Pct":28,"noMetaDescriptionPct":5},"altText":{"n":195,"images":22938,"missing":7740,"missingPct":34,"storesAffectedPct":94},"products":{"n":162,"products":4633,"noDescription":489,"noDescriptionPct":11,"oneImage":820,"oneImagePct":18,"medianDescriptionWords":61,"storesWithMissingDescriptionPct":40,"storesWithSingleImagePct":62}}}