Shopify store score and Store Watch — partner content
The free store score is the share. It costs your audience nothing, needs no sign-up and no access to their store, and it is the only thing here people have ever passed on by themselves. Store Watch is the earner: 40% of the first month and 30% of every month after, for as long as they stay.
Your two tracked links:
https://www.instilus.com/roast?utm_source=YOUR-NAME&utm_medium=partner&utm_campaign=forge-partner
https://www.instilus.com/audit/watch?utm_source=YOUR-NAME&utm_medium=partner&utm_campaign=forge-partner
Short-form scripts (5)
TikTok, Reels or Shorts — under 60 seconds
1. Screen-record the free score running on a real storefront you have permission to use, or your own. Say the score out loud, then read the first fix. No commentary needed — the tool is the content.
2. "Your store is being compared to everyone else whether you look or not." Show the comparison against the measured stores, then the three fixes it ranks.
3. The alt-text one: show how many images on a store have no alt text, then show what the published figure is across the measured stores. Let the gap do the work.
4. "Nobody checks whether the fix stuck." Fix something on camera, then explain that nothing in Shopify tells you if it quietly broke again next month.
5. Policy pages: show the refund and shipping policy check, and how often it cannot be found at all. End on the free score, not on a price.
Long-form concepts (3)
8-15 minutes, YouTube or a course module
1. "I scored my Shopify store honestly" — run the free check start to finish on your own store, read the roast out, work through the three fixes on camera. The honesty is the hook; do not edit out a bad score.
2. "What a Shopify store audit actually measures" — walk through speed, SEO, trust and product pages, and be clear about what a public-pages reading cannot see: checkout, payments, stock, pricing, or whether anyone wants the product.
3. "Fixing it without breaking the store" — the real risk in a bulk edit. Shopify keeps no history of what a product field used to say, so there is nothing in the admin to undo it with. Demonstrate it, then show the staging and undo apps, both free to install.
Newsletter placements (3)
Subject line plus a short body
Subject: "Score your Shopify store in a minute, free"
Body: two sentences on what it checks, the link, and the line that removes the objection — no sign-up and no store login, it only reads your public pages.
Subject: "The fix you made last month — is it still fixed?"
Body: the point that nothing in Shopify tells you when something quietly breaks again. Free score first; mention the monthly re-audit once, at the end.
Subject: "How your store compares to real ones"
Body: lead on the published benchmark figures, note the sample is mostly established brands so it is a demanding comparison, then the free score.
LinkedIn posts (3)
For agency, freelance and ecommerce audiences
1. For people who look after other people’s stores: the free score is a credible opening line with a prospect, and the monthly re-audit is something you can resell or expense. Say plainly that you earn on the link.
2. The measurement point: most store advice is opinion. Post two or three of the published figures with the sample size beside each, and link to the dataset rather than to a product.
3. The limits post: list what a public-pages reading cannot see. Being the person who says what a tool cannot do is what makes the rest of it believable.
What you may not say
Beyond the shared rules on the main page
Do not promise the score will increase anyone’s sales, conversion rate or revenue. It measures what is on the public pages; it cannot know whether anyone wants the product, and we have published no figure for an uplift because we do not have one.
Do not describe the score as an official, certified or Shopify-endorsed audit. It is ours, it is unofficial, and it reads public pages only.
Do not say the monthly re-audit prevents anything breaking. It reports what changed after the fact — that is the whole product, and it is enough.
Quote the benchmark figures with the sample beside them, as the pages do, and never as a target a store should hit.
Label it as an ad, up front, on every post that carries your link.