Stop Guessing Which Lead Source Is Actually Profitable
A step-by-step system for roofing and remodeling owners to turn cost-per-lead, appointment rate, and close rate into a real profit-per-source number — and cut the ones quietly bleeding cash.
- Instant digital download
- Secure checkout via Stripe
- One-time purchase, no subscription
What's actually going wrong
This is a written, step-by-step Markdown guide (with worksheets and a calculation framework) that walks you through turning your existing lead data into a true profit-per-source figure — factoring in cost per lead, appointment rate, and close rate. It is not software, not a dashboard, and it does not connect to anything — you apply it to the numbers you already have. Owners of residential roofing and remodeling contracting businesses with roughly 3-40 crews and $500K-$5M+ in annual revenue who buy leads from more than one paid or referral source and need to know, in dollars, which ones are actually worth keeping.
What Lead Source Profit Audit does
A step-by-step system for roofing and remodeling owners to turn cost-per-lead, appointment rate, and close rate into a real profit-per-source number — and cut the ones quietly bleeding cash.
Everything included with Lead Source Profit Audit
- Contractor Dashboard & KPIs
- Lead Source ROI Tracker
- Lead & Appointment Log
- Speed-to-Lead Analysis
- Proposal & Estimate Tracker
- Job Costing & Margin Tracker
- Crew Capacity & Backlog
- Break-Even & Marketing Budget
- Referral & Repeat Business
- Monthly Review Checklist
- Revenue & Pipeline Forecast
- Setup & Instructions
From purchase to using it this week
- 1Buy — secure checkout via Stripe, instant confirmation.
- 2Download — get the real spreadsheet and the full written guide immediately.
- 3Follow the guide — work through all 12 sections in order, each one a real, usable part of the system.
- 4Use it — built to run every week, not to be read once and closed.
Built for
Owners of residential roofing and remodeling contracting businesses running roughly 3-40 crew members, generating $500K-$5M+ in annual revenue, who buy leads from more than one paid or referral source and need to know which sources actually make them money.
Not the right fit if
This is a self-implemented spreadsheet-and-guide system — not done-for-you software, not a subscription, and not a substitute for professional legal, tax, or medical advice.
Premium one-time professional package, $199 — strong, well-evidenced demand and clear buying intent support a premium price
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Delivered instantly after checkout. If something has gone wrong with your order, the receipt Stripe emails you is the fastest way to reach us — every refund request is reviewed case by case. See our full terms.
Frequently asked questions
What is this?
This is a written, step-by-step Markdown guide (with worksheets and a calculation framework) that walks you through turning your existing lead data into a true profit-per-source figure — factoring in cost per lead, appointment rate, and close rate. It is not software, not a dashboard, and it does not connect to anything — you apply it to the numbers you already have.
How much does it cost?
Premium one-time professional package, $199 — strong, well-evidenced demand and clear buying intent support a premium price
Who is this for?
Owners of residential roofing and remodeling contracting businesses with roughly 3-40 crews and $500K-$5M+ in annual revenue who buy leads from more than one paid or referral source and need to know, in dollars, which ones are actually worth keeping.
How do you know this solves a real problem?
Contractors in this space commonly report paying $60-300+ per lead with close rates that swing from roughly 3-7% site-wide up to 10-40%+ for pre-qualified or storm/insurance leads — yet the standard tools they use are either total-revenue-by-source tracking or a free 5-column lead tracker, neither of which nets out cost per lead against close rate to show real profit. That gap — not a lack of tools generally, but a lack of a tool built for this specific question — is the problem this guide targets.