Free tool — no email required

Is Your Lead Source Actually Profitable?

Enter four real numbers for one lead source. Find out the exact maximum you can pay per lead and still come out ahead — the same break-even formula used throughout the Roofing & Remodeling Client Acquisition & Profitability System, computed instantly in your browser.

The tool is free and needs no email. If you want the full system behind it, the Roofing & Remodeling Client Acquisition & Profitability System is $299 — see what it covers.

Average job value from this lead source ($) Close rate for this lead source (%)

Jobs won ÷ leads from this source. Use your real number, not a guess.

Job margin % (after materials, labour, subs) What you're actually paying per lead from this source ($)

Fill in the four fields and click "See the real number" — your result appears here, computed entirely in your browser. Nothing is sent to Instilus except an anonymous "completed" event with no dollar figures attached.

This calculates the break-even cost per lead for ONE lead source at a time — run it again for each source you use (referral, Google Ads, storm canvassing, Angi/HomeAdvisor, etc.) to compare them. It does not account for overhead beyond job-level costs; the full system's Break-Even & Marketing Budget sheet and Lead Source ROI Tracker track this across all your sources at once, month over month.