MEASURED, NOT SURVEYED
How big is the average Shopify homepage?
The median Shopify homepage we measured is 682 KB of HTML, across 198 stores. The heaviest was 8,025 KB.
This is the HTML document only, not the images, fonts and scripts fetched afterwards, which usually dwarf it. A heavy document delays everything that follows it.
The readings
| Measure | Figure | Measured over |
|---|---|---|
| Median homepage weight | 682 KB | 198 stores |
| Heaviest homepage seen | 8,025 KB | 198 stores |
| Homepages over 1 MB | 26% | 198 stores |
How this was measured
Every figure is read from each store's own public pages, the same way a shopper's browser would — no store login, no app installed, nothing a visitor could not see. Where a reading failed, that store is left out of the affected row rather than counted as a zero, which is why the samples differ between rows. These are single readings taken at one moment, not averages over time. Figures are generated from the measurements each time this page is served, so they move as more stores are scored, and nothing here is typed in by hand.
The sample is mostly established direct-to-consumer brands, so it is a demanding comparison rather than a cross-section of Shopify, and it is not a claim about Shopify stores in general. See the full method and every figure across all 198 stores.
Where does your own store sit?
The same reading, run on your store, free. It tells you which of these you have, ranks them by what each one costs you, and shows your score against these same 198 stores. No sign-up and no store login.