MEASURED, NOT SURVEYED
How fast does a typical Shopify store respond?
Half the stores we measured returned their homepage HTML in under 520 ms. The slowest took 5,126 ms.
This is how quickly the HTML reached our server, not what a shopper on a phone waits for. It is not a Lighthouse run and not Core Web Vitals; it is the floor those numbers are built on.
The readings
| Measure | Figure | Measured over |
|---|---|---|
| Median time for the HTML to arrive | 520 ms | 198 stores |
| Slowest store measured | 5,126 ms | 198 stores |
| Median third-party scripts on the homepage | 5 | 198 stores |
How this was measured
Every figure is read from each store's own public pages, the same way a shopper's browser would — no store login, no app installed, nothing a visitor could not see. Where a reading failed, that store is left out of the affected row rather than counted as a zero, which is why the samples differ between rows. These are single readings taken at one moment, not averages over time. Figures are generated from the measurements each time this page is served, so they move as more stores are scored, and nothing here is typed in by hand.
The sample is mostly established direct-to-consumer brands, so it is a demanding comparison rather than a cross-section of Shopify, and it is not a claim about Shopify stores in general. See the full method and every figure across all 198 stores.
Where does your own store sit?
The same reading, run on your store, free. It tells you which of these you have, ranks them by what each one costs you, and shows your score against these same 198 stores. No sign-up and no store login.