MEASURED, NOT SURVEYED
How many Shopify stores publish a shipping policy?
On 19% of the stores we measured, no shipping policy could be found from the pages a shopper sees before checkout. The equivalent figure for refund policies was 13%.
Delivery cost and timing are the two things a shopper looks for before committing. Not found here means not reachable from the storefront; a policy that only appears inside checkout is found too late to stop the hesitation.
The readings
| Measure | Figure | Measured over |
|---|---|---|
| Stores where no shipping policy could be found | 19% | 198 stores |
| Stores where no refund policy could be found | 13% | 198 stores |
How this was measured
Every figure is read from each store's own public pages, the same way a shopper's browser would — no store login, no app installed, nothing a visitor could not see. Where a reading failed, that store is left out of the affected row rather than counted as a zero, which is why the samples differ between rows. These are single readings taken at one moment, not averages over time. Figures are generated from the measurements each time this page is served, so they move as more stores are scored, and nothing here is typed in by hand.
The sample is mostly established direct-to-consumer brands, so it is a demanding comparison rather than a cross-section of Shopify, and it is not a claim about Shopify stores in general. See the full method and every figure across all 198 stores.
Where does your own store sit?
The same reading, run on your store, free. It tells you which of these you have, ranks them by what each one costs you, and shows your score against these same 198 stores. No sign-up and no store login.