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Amazon GPSR Requirements

The regulation decides what has to be shown. Amazon decides where you type it. This page separates the two, using Amazon's own announcements and developer documentation, with the article behind each requirement.

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The eight things Amazon asks for

That list is Amazon's, from the News_Amazon announcement on the Seller Forums. The first five are about the product itself and match Articles 9(5) to 9(7) and 16(3) of Regulation (EU) 2023/988. The last three are the listing duties in Article 19.

Only the last three are things Amazon can see. The first five still apply whether or not Amazon asks for them.

Which stores this applies to

Amazon's Selling Partner API changelog of 18 November 2024 names the affected marketplaces: Spain, France, Belgium, Netherlands, Germany, Italy, Sweden and Poland. It says selling partners who sell non-food products in EU-based stores had to prove GPSR compliance by 13 December 2024.

The Ezra_Amazon announcement says that for listings in the Amazon UK store you do not need to submit any information to Amazon, but you must submit it for listings in EU-based stores.

That is a statement about Amazon's fields, not about the law. The same announcement says the regulation covers the EU including Northern Ireland, so a UK-store listing that ships to Northern Ireland is still within the regulation's reach.

Where you enter it

Want this done for you? The $24 Listing Information Pack formats your details for Amazon, Etsy, eBay and Shopify. Or use the free label generator on this site to produce the label text yourself.

Bulk uploading warning and safety information

Emma_Amazon's Seller Forums post sets out the steps Amazon's GPSR team gave for uploading warning and safety information or safety attestations in bulk. The short version:

Amazon says a submission may take up to 14 working days to review, that documents and images which do not meet its guidelines are rejected, and that uploading something does not guarantee it will be displayed.

The safety attestation

Amazon uses a single flag called gpsr_safety_attestation. Its two pages describe it differently, and neither explains it further.

The API changelog describes the attribute as "Boolean. True if product is exempt from safety attestation". The bulk-upload post tells sellers who want to provide a safety attestation to enter "Yes" in the gpsr_safety_attestation column.

The regulation has no concept called a safety attestation. It is an Amazon field. If you are unsure which way the flag reads for your listing, ask Seller Support before setting it, because it is a declaration you are making about your own product.

Nothing in Regulation (EU) 2023/988 requires a certificate or an attestation for a general consumer product. That part is Amazon policy, not law.

If you submit listings through the API

The changelog says to use the getDefinitionsProductType operation to pull the JSON schemas carrying these attributes, and warns that full programmatic updates through legacy XML feed types will override GPSR information the seller uploaded, so only partial updates should be sent that way.

What Amazon says happens if the information is missing

The Ezra_Amazon announcement says non-compliant listings risk removal and ineligibility for flash sales, and tells sellers who will not continue selling in EU stores to remove the affected products from inventory.

Behind that sits Article 22(11), which requires online marketplaces to suspend, for a reasonable period and after a prior warning, traders that frequently offer non-compliant products.

Common questions

What does Amazon require for GPSR?

Amazon's announcement lists eight items: existing labelling and traceability, an EU Responsible Person, the Responsible Person's, manufacturer's and importer's details on the product, a type, batch or serial number, safety information and warnings on the product in the language of sale, and then the Responsible Person and manufacturer details, a product picture and the warnings in the online listing.

Do I need to submit GPSR information for Amazon.co.uk listings?

Amazon says you do not need to submit any information to Amazon for listings in the UK store, but you must for EU-based stores. That is about Amazon's fields. The regulation itself applies in the EU and Northern Ireland, so a sale into Northern Ireland is still covered.

What is the Amazon GPSR safety attestation?

It is an Amazon field, not a requirement in the regulation. Amazon's API changelog describes gpsr_safety_attestation as "Boolean. True if product is exempt from safety attestation", while its bulk-upload guidance says to enter "Yes" to provide a safety attestation. Neither page explains it further.

How do I add GPSR information to many listings at once?

Amazon's guidance is Catalog, then Add products via upload, then generate a spreadsheet for one product type and one store in that store's language, fill the purple Safety & compliance columns (documents, PS01 to PS06 images, the attestation), upload it and check the Spreadsheet upload status tab. Repeat per store.

How long does Amazon take to review a GPSR document?

Amazon says it may take up to 14 working days, that documents and images not meeting its guidelines are rejected, and that approval does not guarantee display.

Which Amazon stores are affected?

The Selling Partner API changelog names Spain, France, Belgium, Netherlands, Germany, Italy, Sweden and Poland.

Related GPSR guides

See all GPSR guides, grouped by marketplace, labelling, responsibilities, documents and country.

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Sources

General information, not legal advice. Platform screens and guidance change, so check the source pages above. Instilus is not a Responsible Person and is not affiliated with any marketplace named here.