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eBay GPSR Requirements

eBay collects GPSR information in a part of the listing form called Item disclosures, with its own limits on how much you can add. Here is what eBay's Seller Centre and help pages say, field by field.

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What eBay asks for

eBay says this applies to all business sellers listing items for sale in the EU and Northern Ireland, for new and second-hand products. The first four items track Article 19 of Regulation (EU) 2023/988. CE marking is not a GPSR requirement: it comes from whatever product-specific EU legislation applies, which is why eBay words it "when required by the related regulations applicable to your product".

Manufacturer and Responsible Person: where the fields are

Want this done for you? The $24 Listing Information Pack formats your details for Amazon, Etsy, eBay and Shopify. Or use the free label generator on this site to produce the label text yourself.

Safety information: four pictograms, eight statements, 120 characters

Product safety information is a separate toggle in Item disclosures. eBay lets you choose up to 4 pictograms and/or up to 8 statements, plus an Additional information field of 120 characters that does not accept URLs.

If a product needs more than that, eBay says to add a picture to the listing showing the extra pictograms and statements. eBay gives button or coin batteries, and suitability for children under three, as examples of what this field is for.

Bulk editing replaces what is already there. eBay states that updating product safety information in bulk will replace any previously added details, so a partial bulk edit can quietly wipe good entries.

Product documents: ten per listing

eBay allows up to 10 product documents per listing, in .pdf, .jpg or .png, and lets you tag multiple languages for each one.

Its document types include a user guide or manual, a troubleshooting guide, a safety test lab report, a safety data sheet, instructions for use, installation instructions, a declaration of conformity, a certificate of conformity and a certificate of analysis.

Article 19(d) asks for the warnings and safety information in the offer itself, in a language consumers in the country of sale can easily understand. An attached manual in one language is not a substitute for that.

Who eBay accepts as the EU Responsible Person

eBay lists, in order: the manufacturer if based in the EU; an authorised representative of the manufacturer in the EU; the importer in the EU, where the manufacturer is not; and an EU fulfilment service provider for the products it handles, where none of the others exists.

That order matches Article 16(2) of the regulation and Article 4 of Regulation (EU) 2019/1020. eBay also names four third-party providers it has partnered with, and says plainly that it is independent of them and not responsible for the quality of their work.

Instilus is not a Responsible Person and does not take that role for anyone. The appointment is yours to make.

What eBay says happens if the information is missing

eBay says listings without the information may not be visible or purchasable to buyers in the EU and Northern Ireland, and that visibility is restored once the information is provided, with no impact on the listing history or search ranking.

On accounts, eBay says there should be no GPSR-related action at account level unless a relevant number of listings are identified as non-compliant, or a seller repeatedly breaches requirements after suitable warnings.

UK sales, and items sold before 13 December 2024

eBay says the GPSR does not apply to sales to UK buyers other than Northern Ireland, so eBay.co.uk listings sold to buyers in England, Scotland and Wales are not affected by it.

For older stock, eBay points to Article 51, the transitional provision, which says Member States shall not impede the making available on the market of products covered by Directive 2001/95/EC which conform with that Directive and were placed on the market before 13 December 2024. eBay presents its position as a reading: it says "to our understanding" this can mean GPSR information is not needed for such listings, and adds that you may add it anyway.

Whether a particular unit was placed on the market before 13 December 2024 is a question of fact about that unit, and the Commission says placing on the market is determined at the level of every specific unit.

Common questions

Where do I add GPSR information on eBay?

In the Item disclosures section of the listing form. Product manufacturer and + Add EU responsible person for the contacts, Product Safety for pictograms and statements, and Product documents for files. All three are also available through Bulk edit.

How many safety statements can an eBay listing have?

Up to 4 pictograms and/or up to 8 statements, plus 120 characters of additional information that cannot contain URLs. Anything beyond that has to go in a picture, according to eBay.

What file formats does eBay accept for product documents?

Up to 10 documents per listing in .pdf, .jpg or .png, each of which can be tagged with multiple languages.

Will my eBay listing be hidden if GPSR information is missing?

eBay says listings may not be visible or purchasable to buyers in the EU and Northern Ireland, and that visibility returns when the information is added, with no effect on listing history or search ranking.

Does GPSR apply to eBay.co.uk sales?

eBay says it does not apply to UK buyers other than in Northern Ireland. Sales into Northern Ireland are covered.

Who can I name as the EU Responsible Person on eBay?

eBay accepts an EU-based manufacturer, an authorised representative in the EU, an EU importer where the manufacturer is outside the EU, or an EU fulfilment service provider where none of those exists. That order follows Article 16(2).

Related GPSR guides

See all GPSR guides, grouped by marketplace, labelling, responsibilities, documents and country.

Free GPSR tools

Instilus organises the documents you already have into a GPSR evidence pack. Take the free eligibility check.

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One email with the checklist, the label generator, the templates and the example pack. No account, and nothing else is sent unless you ask.

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Sources

General information, not legal advice. Platform screens and guidance change, so check the source pages above. Instilus is not a Responsible Person and is not affiliated with any marketplace named here.